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  • What makes GoPro footage so resoundingly popular?
  • What makes GoPro footage so resoundingly popular?
    GoPro (2014) ©
CASE STUDY

GoPro: turning a camera into content

GoPro Hero films have been called “mesmerising and addictive”, with adrenaline-packed footage becoming synonymous with the brand. The company is now launching dedicated channels for user generated content. But how has it become one of the most exciting new media companies?