Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • What differentiates genuine luxury from aspirational premium?
  • What differentiates genuine luxury from aspirational premium?
    Bernardo Petrucci, Creative Commons (2012) ©
REPORT

What does luxury look like?

What is luxury? How does strategy in the luxury sector work? And what can it teach other brands? Marco Bevolo, one of the authors of Premium by Design: how to understand, design and market high end products, provides a vision of the business of prestige, desire and seduction.