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  • If dogs are part of the family, don’t they deserve the best quality food?
  • If dogs are part of the family, don’t they deserve the best quality food?
    Emily, Creative Commons (2005) ©
CASE STUDY

Freshpet Select: feeding Fido like one of the family

Pets have long been seen as family members, but does that mean they should be eating like one? FreshPet is just one of a large number of companies targeting these pampered pets’ 'parents' with high quality human-grade dog and cat food products fresh from the fridge.

Location North America / Northern Europe

Scope
Pets have long been seen as family members, but does that mean they should be eating like one? Even in times of economic turmoil, most people are more inclined to spend money on their pets than themselves. [1] In fact, 54% of people consider themselves pet parents rather than pet owners. [2]

Gone are the days when mashing standard-grade dog food chum in with uninspiring kibble constituted feeding man’s best friend. Instead, companies are increasingly looking to boost the sense of reward and responsibility that is associated with the keeping ...

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