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  • Are Millennials getting fed up with fast hook-ups?
  • Are Millennials getting fed up with fast hook-ups?
    Jesse Garrison, Creative Commons (2009) ©
CASE STUDY

im gegenteil: slowing down speed dating

Conducting detailed interviews with its members, accompanied by glossy photoshoots, im gegenteil is rallying against the ennui of traditional dating. But is this approach simply masking realities behind pretty packaging? And will it change the way Millennials look for love?