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  • Why are teens migrating away from retailers like American Eagle?
  • Why are teens migrating away from retailers like American Eagle?
    Guian Bolisay, Creative Commons (2011) ©
REPORT

Say goodbye to the mall rat

Traditional ‘teen’ retailers like A&F are battling high unemployment rates, rapidly changing social landscapes and the increasingly fickle nature of fashion to stay afloat in a competitive market. But if teens aren’t dropping their cash here, then where are they shopping?

Location North America / Northern Europe

Scope
The mall rat is migrating. Reporting plummeting demand and sales, many traditional ‘teen’ retailers like Abercrombie & Fitch and American Eagle Outfitters are battling high unemployment rates, rapidly changing social landscapes and the increasingly fickle nature of fashion to stay afloat in a competitive market. But if teens aren’t dropping their cash here, then where are they shopping?

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