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  • Do people even look at static billboards anymore?
  • Do people even look at static billboards anymore?
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CASE STUDY

Beck’s Playable Poster: a billboard you shouldn't ignore

With everyone's attention held by smartphones, static print billboards aren't enough to persuade people to look up. So brands like Beck's are creating immersive, interactive and intriguing ads – like the world's first 'playable poster' that shows the brand's dedication to music.