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  • Do people even look at static billboards anymore?
  • Do people even look at static billboards anymore?
    FaceMePLS, Creative Commons (2010) ©

Beck’s Playable Poster: a billboard you shouldn't ignore

With everyone's attention held by smartphones, static print billboards aren't enough to persuade people to look up. So brands like Beck's are creating immersive, interactive and intriguing ads – like the world's first 'playable poster' that shows the brand's dedication to music.

Location New Zealand

Every day, throngs of people walk down streets, wait at bus stops and ride trains – eyes fixed on their phones. So engrossed are they in games, news or funny pictures of cats that they rarely lift their heads. And with everyone's attention so firmly diverted, it’s become more and more difficult to draw their eyes towards conventional posters and billboards. Are static print billboards no longer enough to persuade people to ditch their digital devices?

In response, brands are creating immersive, interactive and intriguing ads. The latest offering from Beck’s is the ‘world's first playable poster’ – ...



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