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  • Who’s really watching you online?
  • Who’s really watching you online?
    Johan Viirok, Creative Commons (2008) ©

Social networking in secret

The growing number of anonymous communication platforms highlights the importance and scale of the desire for privacy online. Anonymity has gained a sense of authenticity and safety – and only by understanding this can brands continue to communicate effectively.

Location North America / Northern Europe

In the wake of the NSA scandal and Wikileaks, there’s been an increasing interest in online safety and security. Following the revelations that the data you store online may not be as safe as you once thought, a large number of apps and services have sprung up, striving to preserve your identity and personal information. Email used to be a secure enough medium for people to communicate one-on-one, but the growing distrust of companies like Google – and even entire governments – has led to a market for communication platforms focused on security and trust.

As anonymity moves ...



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