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  • You’ll never need to ask a stranger where they bought that bag again
  • You’ll never need to ask a stranger where they bought that bag again
    55Laney69, Creative Commons (2012) ©
CASE STUDY

Awear Solutions: shopping from a stranger’s back

Israeli start-up Awear Solutions is making awkward 'where did you get that bag?' interactions a thing of the past with an app that lets you scan strangers’ outfits on the go, taking you to the original purchase site. But given that it relies on brand and customer co-operation, does it have growth potential?

Location Israel

Scope
Imagine you’re walking down the street when you see someone sporting an amazing patterned coat. If you’re feeling really brave, you might go up to this fashionista and query them on their purchase – or, if not, you could waste hours trying to track it down online. Israeli start-up Awear Solutions is making awkward conversations a thing of the past with an app that lets you scan strangers’ outfits on the go, linking you directly back to the original purchase site. But with the growing notoriety of Tumblrs like Women Who Eat on Tubes, could the use ...

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