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  • You’ll never need to ask a stranger where they bought that bag again
  • You’ll never need to ask a stranger where they bought that bag again
    55Laney69, Creative Commons (2012) ©
CASE STUDY

Awear Solutions: shopping from a stranger’s back

Israeli start-up Awear Solutions is making awkward 'where did you get that bag?' interactions a thing of the past with an app that lets you scan strangers’ outfits on the go, taking you to the original purchase site. But given that it relies on brand and customer co-operation, does it have growth potential?