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  • Can Disney really break into the EDM scene?
  • Can Disney really break into the EDM scene?
    Keith, Creative Commons (2012) ©
CASE STUDY

Disney DCONSTRUCTED: when The Lion King met EDM

Disney has launched a compilation of some of its most memorable songs, remixed by EDM superstars like Skrillex and Daft Punk. Tapping into the enthusiasm of young fans and their appetite for high-intensity, larger-than-life experiences, will DCONSTRUCTED hit the right note?

Location North America / Northern Europe

Scope
Disney has launched a compilation of some of its most memorable songs past and present, with technicolour remixes from EDM superstars Skrillex, Avicii, Stonebridge and Daft Punk. Aiming to tap into the enthusiasm of young fans and their appetite for high-intensity, larger-than-life experiences, has Disney pitched (and auto corrected) DCONSTRUCTED at the right tone, or will it fall on deaf ears?

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