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  • Do budget brands actually push people away with social initiatives?
  • Do budget brands actually push people away with social initiatives?
    Juanma Pérez Rabasco, Creative Commons (2012) ©
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Why poor people don’t want to shop at Primark

Inequality is rising amongst global concerns. The World Economic Forum placed Severe Income Disparity at number four on its list of global risks for 2014. President Obama has named social inequality as the "defining challenge of our time.” So what are brands doing to help?

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