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  • Could a carefully crafted holiday rescue your relationship?
  • Could a carefully crafted holiday rescue your relationship?
    _Spinelle (2010) ©
CASE STUDY

Au Fur et à Mesure: go on an emotional journey

Luxury French travel service Au Fur et à Mesure is rethinking the answer to ‘where should I go on holiday this year?’ with a visual and emotional approach that's tailored to specific demographics, life events, and emotional goals – but is it a success?

Location Western Europe / Northern Europe

Scope
Trawling through holiday sites can be a pretty boring task. They’re full of drop down menus, tick boxes and sliding scales to ensure you leave from the right airport, get the best weather and don’t go over budget. Luxury French travel service Au Fur et à Mesure is rethinking the answer to ‘where should I go on holiday this year?’ with a visual and emotional approach that's tailored to specific demographics, life events, and emotional goals – but is it a success?

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