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  • Young Millennials are increasingly looking for ‘Instagrammable’ food
  • Young Millennials are increasingly looking for ‘Instagrammable’ food
    gail m tang, Creative Commons (2011) ©
CASE STUDY

U.S. Taco Co.: Instagram-ready tacos

The American appetite for fast food is waning. Instead, people are hungry for experiences. In response, fast food chain Taco Bell has launched an upmarket Mexican-American restaurant brand, aimed at a Millennial demographic demanding fresh, gourmet food in a casual setting.