Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • What really makes people pick one product over another?
  • What really makes people pick one product over another?
    Viola damiani, Creative Commons (2006) ©
REPORT

Are we all impulsive shoppers?

From understanding buyers’ eye movements to measuring brain activity when we’re shopping, decision science is becoming a market research norm. Author Phil Barden sheds light on the methods and approaches used by Decode Marketing to understand why people do the things they do.