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  • Young women are increasingly keen to express themselves through colour
  • Young women are increasingly keen to express themselves through colour
    Kevin, Creative Commons (2013) ©
CASE STUDY

Mink: 3D-print a colourful new make-up kit

The make-up aisles of today's pharmacies are a bright spectrum of colour – but there's always that one perfect shade of lipstick no company seems to make. Harvard Business School graduate Grace Choi is eliminating this irritation with Mink – a 3D printer just for make-up.

Location United States

Scope
When teen make-up brand Barry M launched in 1982, the diversity of its 72-colour nail polish line made for thriving business. [1] The make-up aisles of today's pharmacies are filled with a bright spectrum of colour – but there's always that one perfect shade of lipstick no company seems to make, no matter where you look. Now, Harvard Business School graduate Grace Choi believes she's found a way to eliminate this irritation altogether with Mink – a 3D printer specifically for make-up.

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