Amongst growing privacy concerns, younger generations are treating anonymity as something that isn't constant, but can be surrendered for benefits. Messaging app Backchat initially hides your identity, slowly revealing it as you interact with others.

The internet 'meme' is a culmination of sharing, interaction and visuals, with its easy replication opening new communication channels between internet users. But how can brands gain access to these channels?

It’s been described by Cosmopolitan as “Sex and the City marries Facebook”. But is women-only app Lulu, where men are ‘reviewed’ by their exes, anything more than a reversal of the increasingly prominent online objectification of women?

For digital natives, life online is compartmentalised. All our conversations and experiences change according to where we are, and who’s around us. But how do our relationships with different platforms affect the way we express ourselves online?

The explosion of interest in mobile messaging platforms has prompted heated competition to secure the largest and most loyal global user base. From LINE’s stickers to WeChat’s partnership with Lionel Messi, there’s a race to innovate, and fast.

Easy-to-use personal security measures are a welcome antidote to the privacy fears that plague a post-PRISM scandal world. But are encrypted text messages a necessity, or just a fan to the flames of a paranoia epidemic?

“Google policy is to get right up to the 'creepy' line and not cross it,” says the company's CEO. But when does insightful personalisation become intrusive? And how do brands build lasting relationships with consumers concerned about being spied on?

When Facebook was launched, it felt defiantly 'young' - a fun place for young Millennials to waste time together. But fast forward to today, and the average user age has skyrocketed. As their parents start logging on, teens are abandoning ship. Has Facebook lost its cool?