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  • Could Coca-Cola help bring cleaner, safer water to China?
  • Could Coca-Cola help bring cleaner, safer water to China?
    The Mirror (2014) ©
CASE STUDY

Coke’s Pure Joy: clean water for China

As young people in China speak out against social and environmental issues, Coke has stepped in with charitable water brand ‘Chun Yue’, targeting socially conscious Millennials. But is this just a CSR project, or has Coke found a new niche for bottled water in China?