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  • Do we prefer high-gloss celebrities or ‘real’, ‘ordinary’ people?
  • Do we prefer high-gloss celebrities or ‘real’, ‘ordinary’ people?
    justine-reyes, Creative Commons (2014) ©
CASE STUDY

L’Oréal Beauty For All: because everyone is worth it

As beauty brands connect more with their consumers, Beauty For All is L’Oréal’s attempt to make itself more accessible by turning away from a super glam aesthetic. But do we really want brands to abandon unobtainable glamour for more humble, emotive and ‘real’ visual tropes?