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  • People don’t want to go into banks – they want a pocket-sized solution
  • People don’t want to go into banks – they want a pocket-sized solution
    Ed Yourdon, Creative Commons (2013) ©
CASE STUDY

iGaranti: for Millennials who can't manage their money

In Turkey, popular bank Garanti is causing a stir with its revolutionary banking-on-the-go app iGaranti. As more services go mobile, the future of seamless, social money management seems likely to come in the form of smartphone integration and a consumer driven-approach.

Location Western Asia / North America

Scope
Forget online banking at your desktop or, heaven forbid, visiting your local bank branch in person. The future of seamless, social money management comes in the form of smartphone integration and a consumer driven approach. Or so it seems according to Garanti, the second largest private Turkish bank causing a stir with its revolutionary banking-on-the-go app, iGaranti. [1] Is the way we interact with our money on the cusp of a digital revolution?

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