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  • People want instant validation from their peers, even over the internet
  • People want instant validation from their peers, even over the internet
    Samba (2014) ©
CASE STUDY

Samba: getting the right reaction

Samba is a video messaging app that automatically records people’s reactions to what they’ve just been sent. With online and mobile conversations gradually becoming more like real-life interactions, people are seeking reassurance from their peers that they fit in.