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  • Boomers are keen not to be left out of the mobile revolution
  • Boomers are keen not to be left out of the mobile revolution
    Iain Farrell, Creative Commons (2014) ©
CASE STUDY

Barclays Digital Eagles: getting grandma online

Around 5.1 million Brits aged over 65 have never been online. Catering to these untapped customers, Barclays has created over 3,500 'Digital Eagles' - specially-trained staff to help them get online and up to speed. But do people want a bank teaching them about the internet?

Location United Kingdom

Scope
Consider the amount of people that interact with digital services in their day to day lives. From Google Maps to WhatsApp to Skyscanner, digital technologies guide us, keep us connected, and often save us substantial amounts of money.

There’s a shockingly large number of Brits that have never experienced the convenience of digital. Around 5.1 million people in the UK over the age of 65 have never been online, but that doesn’t mean they don’t want to. Many feel isolated and left out of the digital conversation. [1] In response, Barclays has created over 3,500 ...

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