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  • Boomers are keen not to be left out of the mobile revolution
  • Boomers are keen not to be left out of the mobile revolution
    Iain Farrell, Creative Commons (2014) ©
CASE STUDY

Barclays Digital Eagles: getting grandma online

Around 5.1 million Brits aged over 65 have never been online. Catering to these untapped customers, Barclays has created over 3,500 'Digital Eagles' - specially-trained staff to help them get online and up to speed. But do people want a bank teaching them about the internet?