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  • The growth of technology has led people to expect fast, convenient service
  • The growth of technology has led people to expect fast, convenient service
    Nic Taylor, Creative Commons (2013) ©
CASE STUDY

Amazon Dash: the connected future of shopping?

With the spread of technology, companies are exploring the ways household chores can be made more bearable. Amazon is appealing to grocery-hating mothers everywhere with Amazon Dash – the kitchen assistant intended to do for the shopping list what Kindle did for the e-book.

Location United States

Scope
Grocery shopping is up there with laundry and vacuuming as an unenjoyable yet time-consuming requirement of running a household. "Between being a mum, working and watching American Idol, I simply don’t have the disposable time to devote to grocery shopping," confesses mother and food blogger Jane Maynard. And a barrage of agreeable comments suggests she's not the only one. [1]

Yet with the spread of technology and the democratisation of home electronics, companies are exploring the ways household chores can be made more bearable. And Amazon is appealing to grocery-hating mothers everywhere with Amazon ...

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