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  • What can brands learn from the way men shop?
  • What can brands learn from the way men shop?
    José Manuel Ríos Valiente, Creative Commons (2011) ©
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Marketing to make men spend

It’s widely believed that women dominate household purchasing decisions – but while this was certainly once true, has it changed over time? In light of new statistics, more and more companies are gearing their offerings and marketing towards men. But are they reaching them?