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  • Carnival is a time for fun, but is there a space for brands?
  • Carnival is a time for fun, but is there a space for brands?
    Lucos dos Santos, Creative Commons (2014) ©
CASE STUDY

Blocos: cultural commentary at Carnival

Carnival is the most important festival in Brazil, where it's eagerly awaited all year long. During 2014's festivities, pop culture and current events rose to the fore, reflecting the reality of Brazil’s post-economic boom and the social unrest spreading across the country.