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  • People are willing to support causes - but only if there's no effort involved
  • People are willing to support causes - but only if there's no effort involved
    rafael-castillo, Creative Commons (2012) ©
REPORT

The new age of armchair philanthropy

People are willing to show support for social causes – provided they don't have to do much - and brands are finding new ways to tap into the strength of the herd. By re-engineering menial actions – from buying body lotion to having sex – there are ways to reward everyone.