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  • How can brands contribute to the empowerment of Asian women?
  • How can brands contribute to the empowerment of Asian women?
    Kenneth Tan, Creative Commons (2012) ©
REPORT

The ‘femonomics’ of Asia

Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?

Location Central - East Asia / South-Eastern Asia / Southern Asia

Scope
Asian economies are still growing – and as they expand, they’re opening up better education and career opportunities for many. But cultural definitions of successful, and often single, career women in Asian society still appear misguided.

How are labels being used to categorise professional Asian women, and what is the scope for brands to communicate with this powerful consumer demographic in a meaningful and relevant way?

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