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  • How can brands contribute to the empowerment of Asian women?
  • How can brands contribute to the empowerment of Asian women?
    Kenneth Tan, Creative Commons (2012) ©
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The ‘femonomics’ of Asia

Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?

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