While other service-based industries in Sweden are struggling, cafés are doing better than ever - the industry increases 10% every year, and in 2013 it took in 5.4 billion SEK. But why are Sweden’s cafés so successful? The answer might be cultural.

Fuelled by the consumer desire for guilt-free treats, companies like Baked by Melissa are downsizing portions. With people enjoying these smaller snacks more often, is bite-sized eating the future of indulgence?

As society becomes more pressed for time, snacking is convenient and quick. With diet-conscious consumers looking for healthier options, drinkable foods like Mamma Chia's organic seed juices are bridging the gap between food and drink.

Shifting consumer needs can quickly become national trends for nimble companies to exploit. In five years Chobani has grown from nothing into a billion dollar yoghurt brand by using what others saw as a fad to re-invigorate a tired category.

According to the National Confectionery Association's (NCA) recent report Confectionery Industry Trend 2009, health minded trends are what drive new product development in the confectionery industry.