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  • Why is so much of what we eat not essential for our survival?
  • Why is so much of what we eat not essential for our survival?
    Alicia Griffin, Creative Commons (2008) ©
REPORT

Snacking goes super-luxe

The snacks market is booming, and discerning consumers want to be inspired and surprised as they seek more than the usual nutritional sustenance or standard tastes. What they really want to consume is an emotional connection.

Location North America / Northern Europe

Scope
Grabbing a quick snack no longer means picking up a packet of crisps, delving into the treat drawer for a chocolate bar, or munching on an apple. Put simply, the snacks market is booming. According to Ingredion, the global ingredient manufacturers, the market is currently worth €27 billion in Europe, the Middle East and Africa, and is set to increase significantly over the next five years. [1]

People don’t just want textural differentiation (like extra crunch) and unusual, fusion flavours from their snacks – but rather indulgence and a little bit of luxury. And as the ...

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