Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Julep’s crowdsourced cosmetics are making waves online
  • Julep’s crowdsourced cosmetics are making waves online
    Ivan McClellan, Creative Commons (2012) ©
CASE STUDY

Julep: crowdsourcing beauty

Online beauty start-up Julep is an internet phenomenon, targeting women of all ages who are genuinely passionate about beauty products and want their opinions and expertise to count. But what’s attracting so many women to sign up?