Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Julep’s crowdsourced cosmetics are making waves online
  • Julep’s crowdsourced cosmetics are making waves online
    Ivan McClellan, Creative Commons (2012) ©
CASE STUDY

Julep: crowdsourcing beauty

Online beauty start-up Julep is an internet phenomenon, targeting women of all ages who are genuinely passionate about beauty products and want their opinions and expertise to count. But what’s attracting so many women to sign up?

Location United States

Scope
In a world where an astonishing three out of four start-ups fail and new businesses continuously prove how difficult it is to succeed, there’s a wave of new up-starts using unconventional methods to find their feet. [1]

Online beauty brand Julep began as a tribute to the founder’s friends – who “wanted a different way to share in the discovery of things that make us look good and feel great.” Since then, it’s become an internet phenomenon, selling beauty products from its online store alongside treatments at salons all over Seattle, where its headquarters are ...

Canvas8

Related

  • Article image Jelly: a picture is worth a thousand characters

    As people turn away from impersonal algorithms and search engines, photo-based Q&A app Jelly is finding a foothold, crowdsourcing knowledge from the people you know and trust.

  • Article image GitHub: a beta world?

    The concept of crowdsourcing is evolving into an open, collaborative workflow. From lawyers to writers to civil servants, it could revolutionise the way people work together.

  • Article image Auchan: letting prosumers have their say

    Auchan's partnership with social product development company Quirky meet the specific needs of a local market by putting customers right at the heart of change.

  • Article image Crowdtilt: helping groups fund anything

    Organising a group activity can be awkward, especially when there's money involved. Crowdtilt aims to change this by letting groups collect money from their social networks.

  • Article image Demand and supply: how communities reshape the market

    Technology lets communities form easily and quickly. From group buying to 'buycotting', people are putting their heads together and voting with their wallets.

  • Article image Be the Buyer (and the retailer too)

    For online retailers, engaging with customers has never been harder, or more important – but innovatively applied crowdsourcing can still prove a powerful relationship-building tool.

  • Article image Pledge Music

    Pledge Music is a crowdfunding platform which connects fans directly to musicians, giving them the opportunity to  finance projects, such as an album, in exchange for exclusive content.