Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Brands are proudly putting their political stance on display
  • Brands are proudly putting their political stance on display
    Channel 4 (2014) ©
CASE STUDY

The Sochi rainbow protest: a colourful political statement

During the Sochi Olympics, big-name brands from Google to Channel 4 displayed their logos in rainbow colours to support LGBT rights. But why are brands being more open about their ethical and political stance, and do their customers really care?