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  • People want wearable tech to fit seamlessly into their personal style
  • People want wearable tech to fit seamlessly into their personal style
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REPORT

How 'wearable' is wearable tech?

People prefer devices that are unobtrusive, fit into daily life, and look stylish. But do they really want to wear technology on their wrists, faces and around their necks?

Location United States

Scope
No-one wants to look like a ‘Glasshole’ sporting the latest piece of clunky wearable tech. We want technology that is unobtrusive, fits into our day-to-day lives and existing habits (if you don’t normally wear a watch, why would you wear a smartwatch?) and looks like a fashion accessory you’d choose to buy even if it didn’t possess techy powers.

But even if all these boxes are ticked, do people really want to wear technology on their wrists, faces and around their necks?

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