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  • Emerging designers can pair their pieces for win-win business benefits
  • Emerging designers can pair their pieces for win-win business benefits
    Shop Elsewhere (2014) ©
CASE STUDY

Shop Elsewhere: retail referrals in Hong Kong

How do you beat skyrocketing retail rent alongside competition from established brands? For emerging designers, a Hong-Kong based app that encourages people to shop around may hold the key.

Location Hong Kong

Scope
How do you beat skyrocketing retail space rent alongside competition from established chains and luxury brands? For emerging designers, the answer might just lie in a Hong Kong-based app that encourages people to “shop elsewhere.”

Telling your customers to buy from your rivals may seem like a rather self-destructive strategy, but its strength lies in the power of the group. What does this anti-competition model mean for the evolution of retail and the way people shop? And is it enough to give independent labels an edge over the masses? [1]

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