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  • His lyrics may sound depressing, but Stromae is taking Europe by storm
  • His lyrics may sound depressing, but Stromae is taking Europe by storm
    Stromae (2014) ©
CASE STUDY

Stromae: a pop star for Europe’s disillusioned youth

"When we say money, it means spending. When we say credit, it means debt," drawls Stromae in ‘Alors on danse’. But what makes this mournful, post-financial crash dance anthem so popular?

Location France

Scope
“When we say study, it means work. When we say money, it means spending. When we say credit, it means debt… When we say love, it means kids. Say forever, say divorce... So we dance.”

These gloomy pronouncements might not sound like lyrics from a typical summer dancefloor filler. But this is Stromae, a Flemish-Rwandan pop star who’s taking the world by storm. The lyrics are taken from the chorus of ‘Alors on danse’ (So We Dance), his mournful, post-financial crash dance anthem that hit the top of the charts in 19 European countries. [1]

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