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  • Does iBeacon have the power to change the entire retail experience?
  • Does iBeacon have the power to change the entire retail experience?
    Estimote (2014) ©
CASE STUDY

iBeacon: a shining light for retail?

Some argue that iBeacon has the potential to completely change the way we interact with our surroundings – and others claim it could change the world forever. But what makes it so special?

Location United States

Scope
After being announced as a single bullet point on one slide of Apple’s 2013 keynote speech, nobody was quite sure how important iBeacon was – or what it actually did. [1] But since its inconspicuous introduction, iBeacon has grown to be be touted as one of the most important pieces of technology of 2014. [2]

Some argue that it has the potential to completely change the way we interact with environments, from retail outlets to museums – and others even claim that it could “change the world forever”. [3] But what makes ...

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