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  • Can you really recreate an entire sensory experience with sound alone?
  • Can you really recreate an entire sensory experience with sound alone?
    Ordinary Guy, Creative Commons (2006) ©
CASE STUDY

Original Source Audio Shower: what does a shower gel sound like?

Sonic branding can be an effective way to convey messages. We know what Original Source shower gel feels and smells like, but to complete the sensory experience, what does it sound like?

Location United Kingdom

Scope
“I almost wish I had balls just so I could feel the full effect of Original Source mint shower gel,” writes one enthusiastic Twitter fan. “MY GOD. Vanilla & raspberry @originalsource shower gel smells like heaven in a bottle. Like strawberry & cream lollies. I want to eat it,” enthuses another.

Sonic branding can be an effective way to convey memorable messages to an audience. We know what the shower gel feels like and smells like, but to complete the 360° sensory experience (without tasting it), what does an Original Source shower gel sound like?

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