Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • American Apparel's campaigns are often provocative and controversial
  • American Apparel's campaigns are often provocative and controversial
    American Apparel (2014) ©
CASE STUDY

American Apparel: bringing back the bush

To boost sales for Valentine's Day, American Apparel’s NYC SoHo branch adorned its mannequins with faux pubic hair. The message: au naturel is best. But is it anything more than a PR stunt?