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  • Australia's 'New Bloke' isn't afraid to experiment with beauty products
  • Australia's 'New Bloke' isn't afraid to experiment with beauty products
    Aveda Corporation (2010) ©
CASE STUDY

‘Sh*t, Shave, Shower, Shampoo’: Australia’s male beauty mantra?

Beauty Mate is one of Australia's favourite men's skincare brands. But how does this modern shampooed, shaved and waxed man sit alongside the traditional view of the Aussie bloke?