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  • People behave differently in different social situations - and social media is no diferent
  • People behave differently in different social situations - and social media is no diferent
    Dave Naylor, Creative Commons (2007) ©
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Compartmentalising your virtual life

All our conversations and experiences change according to where we are, and who’s around us. But how do our relationships with different platforms affect the way we express ourselves online?

Location North America / Northern Europe

Scope
The average fifteen-year-old is pretty likely to have a Facebook account – but it doesn’t mean they’re using it that all that much. [1] Sure, they’ll use it for keeping up with family, but the real fun is more likely to happen elsewhere. They’ll be sharing secrets on WhatsApp, making their friends laugh with goofy selfies on Snapchat, swapping inspirational art on Tumblr, or complimenting someone’s new hairstyle on Instagram. 

For digital natives, life online is compartmentalised. They know that that where you are online is just as important as what you’re saying. You wouldn’t ...

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