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  • How have economic shifts impacted Brazil's cultural landscape?
  • How have economic shifts impacted Brazil's cultural landscape?
    Canvas8 (2014) ©

A cultural snapshot of Brazil

Are Brazilians still football obsessed? And are big bums still the beauty standard? In our 2014 / 15 cultural snapshot of Brazil, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.

Location Brazil

As one of the rising economic powers and the ‘B’ in BRIC, Brazil has been touted as a model for raising people out of poverty. But with a disgruntled middle class feeling disillusioned with the country’s progress, many Brazilians think their nation hasn’t lived up to expectations. When it comes to defining who they are, however, Brazilians are increasingly adopting an all-inclusive mentality. For the first time in Brazil’s history, a majority of people now identify themselves as African-Brazilians. But how have these cultural shifts impacted the way Brazilians eat, drink, communicate, shop and have fun?