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  • Research shows it's important to spend quality time with family
  • Research shows it's important to spend quality time with family
    Zeus Jones (2014) ©
CASE STUDY

Cheerios Family Breakfast Project: a social start to the day

In today's busy world, family mealtime is often neglected. Cereal brand Cheerios wants to make breakfast - the most important meal of the day - a more fulfilling family experience.

Location North America / Northern Europe

Scope
Every day starts with more or less the same routine. The whole family wakes up after pressing snooze twice. Your teenage son takes forever in the bathroom, your 10-year-old daughter can’t find her shoes, and your partner forgot they have an early morning meeting that they’re already late for. Suffice to say, breakfast is a gulped cup of coffee and a snatched slice of slightly burnt toast whilst running out the front door.

But with the importance of family values relentlessly highlighted in the media, and the rise of boomerang kids meaning families live under the same roof ...

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