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  • The more classes you attend, the cheaper it is - encouraging regular attendance
  • The more classes you attend, the cheaper it is - encouraging regular attendance
    Fitmob (2014) ©
CASE STUDY

Fitmob: get out of the gym

Every January, people rush to the gym - only to give up a few weeks later. Creating a community around exercise, Fitmob is redefining what it means to be truly committed to getting fit.