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  • Bringing snacks and sleeping on furniture is a normal part of an IKEA visit in China
  • Bringing snacks and sleeping on furniture is a normal part of an IKEA visit in China
    Expatriate Games (2011) ©
CASE STUDY

IKEA China: make yourself at home

In China, IKEA is a furniture-filled theme park where people are welcome to spend an entire day – even if they don’t buy anything. But will it be successful?