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  • Only sufficiently 'Wavey' people are accepted into the Wavey Garms community
  • Only sufficiently 'Wavey' people are accepted into the Wavey Garms community
    hafecheese, Creative Commons (2013) ©
CASE STUDY

Wavey Garms: the coolest group on Facebook?

Facebook group Wavey Garms is a place to sell second-hand designer clothing – but not everyone gets accepted. With over 1,000 membership requests every week, what’s drawing the numbers?