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  • How have cultural shifts affected Chinese society?
  • How have cultural shifts affected Chinese society?
    Canvas8 (2014) ©
Snapshot

A cultural snapshot of China

Is tea still the most popular drink in China? And do logo-centric brands still dominate luxury? In our 2014 / 15 cultural snapshot of China, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.

Location China

As one of the world’s most ancient civilisations and most economically powerful countries today, China has developed into a unique blend of old and new. From the terraced rice fields in Yunnan to the skyscrapers of Shanghai, China’s unusual mosaic contrasts modernity and tradition. And with deeper cultural shifts underway, from educated middle class ‘Tiger Moms’ setting strict schedules to ensure their kids’ success, to tech-savvy elderly people shopping online, the way people in China eat, drink, communicate, shop and have fun is beginning to change.

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