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  • People want to take a step back and enjoy life, free from stress
  • People want to take a step back and enjoy life, free from stress
    Paul McCoubrie, Creative Commons (2012) ©
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Desperately seeking simplicity

A movement of self-imposed minimalism and moderation is replacing spending sprees and unchecked consumerism. But what’s causing it? And what elements contribute to this new ‘simple life’?

Location North America / Northern Europe / Western Europe

Scope
The West is still recovering from the credit crunch – but despite gradual improvements, people aren’t easily falling back into old habits. A movement of self-imposed minimalism and moderation is replacing spending sprees and unchecked consumerism.

An increasingly disaffected youth, turned off by religion and mainstream politics, has embraced an alternative collection of rules in every aspect of their lives. [1] From their diet to their dress sense, they’re creating lifestyles that hark back to what they see as a simpler, purer and more ascetic era, rejecting what was previously countercultural as ‘mainstream’.

But is ...

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