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  • The Lulu app is targeted at
  • The Lulu app is targeted at "girls" who want to swap stories and read up on potential dates
    Lulu (2014) ©
CASE STUDY

Lulu: private spaces for women

It’s been described by Cosmopolitan as “Sex and the City marries Facebook”, but is man-rating app Lulu anything more than a reversal of the online objectification of women?

Location North America / Northern Europe / South America

Scope
"Uni Lad does not condone rape without saying 'surprise'," read an editorial ‘disclaimer’ that stirred huge controversy for the online lad's mag. [1] As sexism and abuse are increasingly highlighted online, a harsh light has been cast on the celebrated free speech of the internet. And in response, targeted communities are fighting back.

Enter Lulu, a women-only app community that bans men from membership and objectifies them in the process. Described by Cosmopolitan as “Sex and the City marries Facebook”, Lulu was launched in 2013 by London entrepreneur Alexandra Chong. Journalist Deborah Schoeneman sees it as ...

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