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  • Combining streetwear with high fashion to attract young Australian luxury consumers
  • Combining streetwear with high fashion to attract young Australian luxury consumers
    Sneakerboy (2013) ©
CASE STUDY

Sneakerboy: sneaking up on the luxury scene

Australia's sneaker culture is thriving, with a new market combining streetwear and luxury. Sneakerboy appeases both a thirst for digital retail experiences and a demand for great footwear.