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  • Watching the seconds tick away can change how people value their lives
  • Watching the seconds tick away can change how people value their lives
    George Armstrong, Creative Commons (2011) ©
CASE STUDY

Days of Life: can death be motivating?

Studies show that ‘fear appeals’ are effective in motivating behaviour changes. The Days of Life app encourages people to do their best by reminding them that their time is limited.