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  • Multi-generation households are causing an upswing in mother-daughter shopping
  • Multi-generation households are causing an upswing in mother-daughter shopping
    Garry Knight, Creative Commons (2012) ©
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Sharing, shopping and new family norms

A struggling economy and tough job market have thrown adult generations back together under one roof. And retailers are adapting, creating experiences and mutual ground for all generations.

Location United States

Scope
A struggling economy and tough job market have thrown adult generations back together under one roof. And the trend toward multi-generational living has spawned all kinds of specialised, single-subject web sites and blogs - some cheerful, some sober, even bordering on morbid. Many sites offer advice; others, emotional support. Some try to sell solutions, from insurance policies to furniture to renovations.

The clash of cultures can create emotional and psychological issues for all generations: the depressed grandmother, guilty daughter and overburdened granddaughter. There are serious issues about control, privacy, stress, obedience, finances, food, time management, illness, responsibility and ...

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