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  • A typical piece of viral Imgur content - featuring a mashup of popular memes
  • A typical piece of viral Imgur content - featuring a mashup of popular memes
    SharpWriter (2013) ©
CASE STUDY

Imgur: meme machine

Online platform Imgur is rapidly evolving from image host to user community – and brands are taking notice. But how will Imgurians respond to brands engaging with them on their own turf?

Location Global / North America

Scope
In 2009, Ohio University student and keen Redditor Alan Schaaf had a problem. As much as he enjoyed Reddit, he found it frustrating that there was no place to quickly upload and share images to the link-sharing-and-discussion board. [1] So he decided to build one himself.

As Imgur grows up, it’s rapidly evolving from image host to user community, with new tools like threaded commenting and voting adding a new dimension to online image sharing. And now, the sociability of these images have attracted the attention of brands looking to reach out to this growing community. ...

Canvas8