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  • Baby Boomers are embracing pop and rock over classical music
  • Baby Boomers are embracing pop and rock over classical music
    Matthew Almon Roth, Creative Commons (2008) ©
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Redefining highbrow for ageing audiences

Research indicates there's a fundamental change in the way the tastes of those aged 50+ are formed. As Boomers turn to rock and pop, how are seemingly unrelated purchases affected?