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  • Sleek and stylish, The Sub is a statement piece designed exclusively for home use
  • Sleek and stylish, The Sub is a statement piece designed exclusively for home use
    Heineken (2013) ©
CASE STUDY

Forget the fridge: sinking cold ones with The Sub

Heineken is bringing the luxury of freshly poured beer into homes, without the hassle of brewing it. But can a focus on modern sophistication win over an audience accustomed to heritage?